Goal Setting is Essential for Small and Large Businesses Alike
Goal setting and planning are not just for the independent contractor but for small and large business entities as well. Companies should have a sol...
Goal setting and planning are not just for the independent contractor but for small and large business entities as well. Companies should have a solid Mission Statement along with written goals and objectives. These of course are instrumental in the success of any business. This is not only beneficial to the Company but employees as well to maintain a balance.
Established companies are not immune or insulated from changes in the economy. If they are not ahead of the curve and don’t adapt with their competition, growth will be impossible. Ability to plan and set goals for success will keep them viable.
With the housing market we have seen numerous agents fail and get out of the business. Their lack to plan ahead and set goals for the future caused them to spiral downward quickly. The old saying ‘to fail to plan is to plan to fail” could not be truer. Every real estate agent I’ve taught to set goals or plan their success has failed that has not taken these practices to heart. It does not matter how smart or intelligent or business-minded we are, if we don’t have goals we will fail. Here are some of the most common analogies I heard over the years from employees and business owners.
IT’S NOT REALLY THAT IMPORTANT! Just thinking you know what needs to be done isn’t enough. What worked last year isn’t a given this year. If you and your team are not working on next year’s plan today, it may be too late for next year. Working towards next year’s goals should always begin today.
If I know what needs to be accomplished, I don’t need to put it in writing. There is no such thing as an “unwritten” goal. Goal setting and planning needs to have a charted course and written on paper with a beginning and an ending date. Written goals will also entice your employees and give them the confidence they will need to contribute to the company’s success.
I write my goals down and then place them in the top draw of my desk. There is more to goal setting and planning than just writing them down. You have to be proactive and implement, supervise and coordinate your plan or it will not work. Do you think Bill Gates, Warren Buffet or Donald Trump set and planned their success?
Reviewing my goals once or twice a year should be sufficient. Reviewing your goals too frequently is only going to have a more positive effect. With the constant changing of the economy and the challenges we face almost daily, will require readdressing your goals and plans regularly for the future. This acclimatization will almost reassure the life of the company.
As we approach another new year, it will be important to consider our established goals and reset them; either to meet increased production, or even to downsize if necessary. A well thought out business plan and appropriate goal setting will make navigating the stormy business seas less perilous. Keeping a constant vigil on that plan and its course will allow you to make necessary and profitable changes during the year, and not waiting for the New Year.
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