“We buy homes for cash” – Everyone has seen those small signs around neighborhoods. There’s a reason why there are so many: It’s because they work. Direct mail works, too.

How do you let people know that you are, in fact, a real estate investor and you’d like to buy an “cheap” piece of property for cash? What should you do? Will the sign “we buy homes for cash” be seen next to all the others?

Here are 2 secrets that you need to know in order to successfully market your real estate business: REAL ESTATE INVESTING MARKETING SECRET #1: Be different!

When there are a dozen of those “we buy homes for cash” signs on the street corner, it’s hard to see the difference between one and another. But if you have yours in the window of a store or on the side of your car or on a free mug that you fill with candy and leave on the doorsteps of homes in your target neighborhood, you’re setting yourself apart. You’re being different. When you do that, you’re likely to be heard above the noise. It’s not that your message is any different, it’s just that you’re reaching your target market in a way that no one else is.

REAL ESTATE INVESTING SECRET #2 WIIFM. When you begin your marketing plan always remember to keep in mind the “What’s in it for me” acronym. You must keep in mind who your audience is and what you can do for them. Don’t go to a homeowner who is down on his or her luck and say ” I want to make money by reselling your house to someone else. That is focused on your needs not theirs. Instead you could say “I would like to help you get back on your feet financially. Notice the difference? I think you can.

Have you ever seen the “We buy homes for cash? signs that are around neighborhoods? The reason why they are there is because they work and Direct Mail works too.

How do you let people know that you are, in fact, a real estate investor and you’d like to buy an “cheap” piece of property for cash? What should you do? Will the sign “we buy homes for cash” be seen next to all the others?

These 2 secrets are great for being successful at marketing your real estate business: REAL ESTATE INVESTING MARKETING SECRETS #1 is being different!

When there are a dozen of those “we buy homes for cash” signs on the street corner, it’s hard to see the difference between one and another. But if you have yours in the window of a store or on the side of your car or on a free mug that you fill with candy and leave on the doorsteps of homes in your target neighborhood, you’re setting yourself apart. You’re being different. When you do that, you’re likely to be heard above the noise. It’s not that your message is any different, it’s just that you’re reaching your target market in a way that no one else is.

REAL ESTATE INVESTING MARKETING SECRET #2: WIIFM When you are marketing your business to people, remember to always keep coming back to the fundamental acronym: WIIFM. That means “What’s in it for me?” and the “me” in this acronym is your audience. Don’t go to a homeowner who is down on his or her luck and say “I’d like to earn an income by selling your home to someone else. That’s focused on you! Instead, say “I’d like to help you get back on your financial feet.” Notice the difference?